From AEO to media psyops — five talks for the rooms that need them.

Buyers don't Google you anymore. They ask ChatGPT, Perplexity, and Google AI Overviews. The new search results are AI-generated paragraphs — and most founders have no idea what theirs say.

Audience: Founders, marketing leaders, AI-forward operators, technical/AI stages

Theme: Answer Engine Optimization — the layer on top of SEO that decides what AI says about you

Key takeaways

• Why SEO is no longer the top of the search funnel — and what is
• The difference between ranking on Google and being retrieved by ChatGPT
• How AI models decide which sources to weight when summarizing a person or company
• The structural moves that put you inside the AI Overview, not below it
• A live audit framework: what to type into ChatGPT, Perplexity, and Google AI Overview to see exactly what AI says about you right now

Why chasing earned media is the highest-risk, lowest-leverage move in your marketing stack — and the controlled-press architecture that replaces it.

Audience: Agency owners, founders past seven figures, growth-minded operators

Theme: The full unified methodology for predictable media outcomes

Key takeaways

• Why journalist mood is part of your marketing P&L — and how to take it off
• The line between paid press and editorial advertising the FTC actually cares about
• The Cialdini pre-suasion logic that makes multiple placements compound rather than overlap
• How to manufacture credibility without faking it
• Where the modern controlled-press architecture starts and ends

The exact playbook founders use to land top-tier features, major podcasts, and TV — without paying a $10K monthly retainer.

Audience: Founders scaling past seven figures, agency owners, consultants

Theme: PR access without the agency markup

Key takeaways

• The four assets every founder already has but doesn't pitch
• Why most agency outreach gets ignored — and the structure that doesn't
• The $25,000 secret: why founders pay to get on podcasts, and how to get on free
• How to land TV in your first seven days, not your first seven months
• What to do the moment a placement goes live so it actually compounds

How narrative credibility is manufactured, who controls it, and why public trust in legacy media is collapsing — with the receipts from a documented psyop.

Audience: Policymakers, media executives, senior government officials, thought leaders

Theme: Media psyops and the verification gap AI is widening

Key takeaways

• The exact mechanics of the 2017 fabricated $100M exit story — what made it work, what didn't get caught
• Why "fact-checked by Forbes, Inc., or HuffPost" no longer means what people think it means
• How AI deepfakes are accelerating a verification gap that was already there with zero AI
• The three places narrative credibility now gets manufactured — and the one nobody is watching
• What blacklisting looks like from the inside, and why it didn't stop the work

Controversy builds a following. It doesn't build the one thing you need when things go wrong.

Audience: Founders, marketing teams, public-facing operators, general business audiences

Theme: Reputation, controversy, and the cancel-culture turn most people miss

Key takeaways

• Why "all publicity is good publicity" survived as wisdom long after it stopped being true
• What controversy reliably builds (enemies) versus what it doesn't (grace, safety, goodwill)
• The psychology underneath cancel culture: why people no longer separate the act from the character
• How to know whether the hill you're picking is one worth dying on
• The framework I use before any client takes a public position