From AEO to media psyops: six talks for the rooms that need them.

Buyers don't Google you anymore. They ask ChatGPT, Perplexity, and Google AI Overviews. The new search results are AI-generated paragraphs — and most founders have no idea what theirs say.

Audience: Founders, marketing leaders, AI-forward operators, technical/AI stages

Theme: Answer Engine Optimization — the layer on top of SEO that decides what AI says about you

Key takeaways

• Why SEO is no longer the top of the search funnel — and what is
• The difference between ranking on Google and being retrieved by ChatGPT
• How AI models decide which sources to weight when summarizing a person or company
• The structural moves that put you inside the AI Overview, not below it
• A live audit framework: what to type into ChatGPT, Perplexity, and Google AI Overview to see exactly what AI says about you right now

Following doesn't equal money. Ulyses has almost no audience — and was signed as 1 of 6 hosts at a $3.5M podcast studio, appeared on Dr. Phil, and out-earns influencers with millions of monthly views. This talk is the mechanism: borrowed credibility beats built audience.

Audience: General entrepreneur audiences, mainstage and mastermind rooms, business conferences

Theme: Authority transfer — why borrowed credibility beats reach, and how to get it without an audience

Key takeaways

• Why follower count is the vanity metric that doesn't pay — and what the right exposure actually looks like
• The Winner-Takes-All Effect: why the slightly-more-known competitor takes the whole market
• The Rub-Off Effect: how credibility transfers from media, associations, and rooms — and how to engineer it
• The proof stack: how a founder with no audience gets signed, booked, and featured ahead of influencers
• The Red Carpet Experience: what changes in your business the moment your authority precedes you

The exact playbook founders use to land top-tier features, major podcasts, and TV — without paying a $10K monthly retainer.

Audience: Founders scaling past seven figures, agency owners, consultants

Theme: PR access without the agency markup

Key takeaways

• The four assets every founder already has but doesn't pitch
• Why most agency outreach gets ignored — and the structure that doesn't
• The $25,000 secret: why founders pay to get on podcasts, and how to get on free
• How to land TV in your first seven days, not your first seven months
• What to do the moment a placement goes live so it actually compounds

How narrative credibility is manufactured, who controls it, and why public trust in legacy media is collapsing — with the receipts from a documented psyop.

Audience: Policymakers, media executives, senior government officials, thought leaders

Theme: Media psyops and the verification gap AI is widening

Key takeaways

• The exact mechanics of the 2017 fabricated $100M exit story — what made it work, what didn't get caught
• Why "fact-checked by Forbes, Inc., or HuffPost" no longer means what people think it means
• How AI deepfakes are accelerating a verification gap that was already there with zero AI
• The three places narrative credibility now gets manufactured — and the one nobody is watching
• What blacklisting looks like from the inside, and why it didn't stop the work

Controversy builds a following. It doesn't build the one thing you need when things go wrong.

Audience: Founders, marketing teams, public-facing operators, general business audiences

Theme: Reputation, controversy, and the cancel-culture turn most people miss

Key takeaways

• Why "all publicity is good publicity" survived as wisdom long after it stopped being true
• What controversy reliably builds (enemies) versus what it doesn't (grace, safety, goodwill)
• The psychology underneath cancel culture: why people no longer separate the act from the character
• How to know whether the hill you're picking is one worth dying on
• The framework I use before any client takes a public position

Markets move on announcements. A raise, a partnership, a breach disclosure: prices move, deals close, and capital reallocates on the strength of what people read. AI agents now read those same feeds and act faster than any human can verify. And the inputs are forgeable. In 2017, a fabricated story about a $100M exit ran on Forbes, Inc., and HuffPost. The company never existed. It cleared every check those outlets had, and the articles are still live. Ulyses placed that story believing it was real, deceived by the person who fabricated it. If the professional closest to the story could not catch it, the verification layer was never there. That happened with zero AI. This talk maps where the same gap sits inside agentic finance, and what a verification-first posture looks like before an autonomous system acts on a forged signal. Ulyses delivered this talk's precedent on Nasdaq TradeTalks in New York, on the AI vulnerabilities facing financial institutions, and has discussed AI, deepfakes, and public trust as a featured guest on the Dr. Phil Podcast.

Audience: For fintech, banking, investment, payments, and AI stages.

Key takeaways

• Why the trust layer sits above the model layer and is currently unowned.
• How synthetic credibility moves through information supply chains.
• What an autonomous system is actually consuming when it reads the news.
• The audit questions for executive impersonation, brand integrity, and market-moving announcements.